Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Fountana GmbH & Co. KG, Neanderstr. 4, 40233 Düsseldorf, Germany, phone: 02111588886, e-mail: info@lucky-kitty.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the site server (so-called ‘server log files’). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymised form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the character string ‘https://’ and the lock symbol in your browser line.

3) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after you close your browser (so-called ‘session cookies’), while others remain on your device for longer and enable page settings to be saved (so-called ‘persistent cookies’). In the latter case, you can find the storage period in the cookie settings overview of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) Making contact

When you contact us (e.g. via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your enquiry and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) Data processing when opening a customer account

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

Your customer account can be cancelled at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

6) Use of customer data for direct advertising

6.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending newsletters, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. We store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. Once you have cancelled your subscription, your email address will be deleted from our newsletter mailing list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

6.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those already purchased from our range by e-mail. In accordance with Section 7 (3) UWG, we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur transmission costs for this in accordance with the basic tariffs. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

6.3 Rapidmail

Our email newsletters are sent via this provider: rapidmail GmbH, Wentzingerstraße 21, 79106 Freiburg, Germany

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. End device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing contract with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

6.4 Shopping basket reminders by email

If you cancel your purchase with us before completing your order, you have the option of receiving a one-off email reminder of the contents of your virtual shopping basket.

The only mandatory information for sending this reminder is your e-mail address. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you only receive a notification if you have expressly confirmed your consent to this by activating a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping basket reminder. We store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for our e-mail notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping basket reminders at any time by sending a corresponding message to the controller named at the beginning. After cancellation, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

7) Data processing for order processing

7.1 Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, email address) provided by you when ordering in order to inform you personally by suitable means of communication (e.g. by post or email) about upcoming updates within the legally prescribed period as part of our statutory information obligations in accordance with Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the fulfilment of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.2 We work together with external shipping partners to fulfil our contractual obligations to our customers. We pass on your name and your delivery address and, if necessary for delivery, your telephone number to a shipping partner selected by us exclusively for the purpose of delivering the goods in accordance with Art. 6 para. 1 lit. b GDPR.

7.3 Transfer of personal data to shipping service providers

- German Post

We use the following provider as a transport service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The information will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or notification of delivery is not possible.

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.

- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The information will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or notification of delivery is not possible.

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.

- DPD

We use the following provider as our transport service provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.

7.4 Use of payment service providers (payment services)

- Mollie

One or more online payment methods of the following provider are available on this website: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, The Netherlands

If you select a payment method of the provider for which you make an advance payment (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) and information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

- Paypal

One or more online payment methods of the following provider are available on this website PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you pay in advance, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, data on an alternative means of payment if applicable) during the order process.

In order to safeguard our legitimate interest in determining your solvency in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Art. 6 para. 1 lit. f GDPR. On the basis of the personal data provided by you and other data (such as shopping basket, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be authorised to process your personal data if this is necessary for contractual payment processing.

8) Web analytics services

8.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’), which enables your use of our website to be analysed.

By default, Google (Universal) Analytics sets cookies when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. Transmission to Google LLC, based in the USA, is also possible.

Google uses the information collected on our behalf to analyse your use of the website, to compile reports on website activity for us and to provide other services relating to website activity and internet usage. The abbreviated IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR.

Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of cancellation, please deactivate this service using the ‘Cookie Consent Tool’ provided on the website.

We have concluded an order processing contract with Google that ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at

https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de https://policies.google.com/technologies/partner-sites

Demographic characteristics

Google (Universal) Analytics uses the special function ‘demographic characteristics’ and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analysing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals

As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have activated personalised ads and have linked your devices to your Google account, Google can analyse your usage behaviour across devices and create database models, including for cross-device conversions, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the ‘Personalised advertising’ function in the settings of your Google account. To do this, follow the instructions on this page:

https://support.google.com/ads/answer/2662922?hl=de https://support.google.com/analytics/answer/7532985?hl=de

UserIDs

As an extension to Google (Universal) Analytics, the “UserIDs” function may be used on this website. If you have consented to the use of Google (Universal) Analytics pursuant to Article 6(1)(a) of the GDPR, created an account on this website, and logged into this account across multiple devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider adheres to the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European data protection standards.

8.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables the analysis of your use of our website.

By default, Google Analytics 4 sets cookies when you visit the website. These are small text files stored on your device that collect certain information. This information includes your IP address, which is truncated by Google to exclude direct personal identification.

The information is transmitted to Google servers and processed there. This may also include transfers to Google LLC, headquartered in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website and internet usage. The IP address transmitted by your browser and truncated by Google as part of Google Analytics is not merged with other data held by Google. Data collected through the use of Google Analytics 4 is stored for two months and then deleted.

All the processing described above, particularly the placement of cookies on the device used, is carried out only with your explicit consent pursuant to Article 6(1)(a) of the GDPR. Without your consent, Google Analytics 4 will not be used during your visit to the website. You can withdraw your consent at any time with future effect. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.

We have entered into a data processing agreement with Google to ensure the protection of our website visitors’ data and to prevent unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at:

Demographic Features

Google Analytics 4 uses the special “demographic features” function, which can generate statistics regarding the age, gender, and interests of website visitors. This is done by analyzing advertisements and third-party information. As a result, target groups for marketing activities can be identified. However, the collected data cannot be linked to any specific individual and is deleted after being stored for two months.

Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google may, subject to your consent for the use of Google Analytics pursuant to Article 6(1)(a) of the GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistical reports.

If you wish to stop cross-device analysis, you can deactivate the “Personalized Ads” function in your Google account settings. Follow the instructions on this page:

https://support.google.com/ads/answer/2662922?hl=de

For more information on Google Signals, visit:

https://support.google.com/analytics/answer/7532985?hl=de

UserIDs

As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Article 6(1)(a) of the GDPR, created an account on this website, and logged into this account across multiple devices, your activities, including conversions, can be analyzed across devices.

9) Retargeting/Remarketing and Conversion Tracking

Meta Pixel

Within our online offerings, we use the “Meta Pixel” service provided by the following provider:

Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”).

When a user clicks on an advertisement we have placed on Facebook and/or Instagram, the URL of our linked page is extended with a parameter using “Meta Pixel.” This URL parameter is then stored in the user’s browser through a cookie set by our linked page after redirection.

This enables Meta to identify the visitors of our online offerings as a target audience for displaying advertisements (“Ads”). Accordingly, we use this service to show Facebook and/or Instagram Ads only to users who have shown an interest in our online offerings or who exhibit specific characteristics (e.g., interests in certain topics or products, determined by the websites they visit) that we transmit to Meta (“Custom Audiences”).

Additionally, the “Meta Pixel” allows us to track whether users were redirected to our website after clicking on an ad and what actions they take there (“Conversion Tracking”).

The data collected is anonymous to us, meaning we cannot identify users. However, Meta stores and processes this data, enabling it to be linked to individual user profiles and used by Meta for its own advertising purposes.

All the processing described above, especially the setting of cookies to read information on the device used, is carried out only with your explicit consent pursuant to Article 6(1)(a) of the GDPR. You can revoke your consent at any time with future effect by deactivating this service using the “cookie consent tool” provided on the website.

We have entered into a data processing agreement with the provider to ensure the protection of our website visitors’ data and prevent unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to and stored on a Meta server; this may also involve transfers to servers of Meta Platforms Inc. in the USA.

10) Page Functionalities

10.1 Microsoft Teams

To conduct online meetings, video conferences, and/or webinars, we use the following provider:

Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

The provider processes various types of data, depending on the information you share before or during participation in an online meeting, video conference, or webinar. Your data as a communication participant is processed and stored on the provider’s servers. This may include your login information (name, email address, phone number (optional), and password) and session data (topic, participant IP address, device information, description (optional)).

Additionally, video and audio contributions of participants and text entries in chats may be processed.

The processing of personal data required for the performance of a contract with you (this also includes processing necessary for pre-contractual measures) is based on Article 6(1)(b) of the GDPR. If you have given us consent to process your data, the processing is carried out based on Article 6(1)(a) of the GDPR. You can withdraw your consent at any time with future effect.

The legal basis for data processing when conducting online meetings, webinars, or video conferences is our legitimate interest under Article 6(1)(f) of the GDPR in the efficient execution of the online meeting, webinar, or video conference.

We have entered into a data processing agreement with the provider to ensure the protection of our website visitors’ data and to prevent unauthorized disclosure to third parties.

10.2 Uptain

To improve interaction with our visitors, we use a JavaScript plugin provided by uptain GmbH, Obergrünewalder Str. 8 a, 42103 Wuppertal (“uptain Plugin”). This plugin allows us to analyze your use of the website and improve customer engagement (e.g., through a dialog window). We collect information about your usage behavior, such as cursor movements, time spent on the website, clicked links, and any details you provide.

All the processing described above, particularly accessing information on the device you are using, is carried out only with your explicit consent pursuant to Article 6(1)(a) of the GDPR. Without your consent, Uptain will not be used during your visit to the website.

You can withdraw your consent at any time with future effect by deactivating this service using the “cookie consent tool” provided on the website.

We have entered into a data processing agreement with Uptain, requiring them to protect our customers’ data and prevent its disclosure to third parties.

Alternatively, you can permanently opt out of Uptain’s web analytics by activating an opt-out link and deactivating the uptain plugin at the following link:

www.lucky-kitty.com?__up_tracking_unsubscribe

11) Tools and Miscellaneous

11.1 AccountOne

To manage our accounting, we use the cloud-based accounting software service provided by:

AccountOne GmbH, Fördepromenade 4d, 24944 Flensburg, Germany

The provider processes incoming and outgoing invoices and, if applicable, the company’s bank transactions to automatically record invoices, match them with transactions, and create financial accounting through a semi-automated process.

If personal data is processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business activities.

DATEV

For accounting purposes, we use the cloud-based accounting software service provided by:

DATEV eG, Paumgartnerstr. 6-14, 90429 Nürnberg, Germany

If personal data is processed in this context, the processing is based on our legitimate interest in the efficient organization and documentation of our business activities.

11.2 Cookie Consent Tool

This website uses a “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users in the form of an interactive interface when accessing the site, allowing users to provide consent for specific cookies and/or cookie-based applications by ticking checkboxes.

By using this tool, all cookies/services requiring consent are only loaded if the user has explicitly given consent by ticking the corresponding checkbox. This ensures that such cookies are set on the user’s device only if consent has been granted.

The tool uses technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, the processing of personal data (such as the IP address) is required for the storage, assignment, or logging of cookie settings, this is carried out pursuant to Article 6(1)(f) of the GDPR, based on our legitimate interest in legally compliant, user-specific, and user-friendly cookie consent management.

Additionally, Article 6(1)(c) of the GDPR serves as the legal basis for processing, as we are legally obligated to make the use of non-essential cookies dependent on the respective user’s consent.

Where necessary, we have entered into a data processing agreement with the provider to ensure the protection of our website visitors’ data and to prevent unauthorized disclosure to third parties.

Further information about the operator and the configuration options of the cookie consent tool can be found directly in the corresponding user interface on our website.

12) Rights of the Data Subject

12.1 Under applicable data protection law, you are entitled to the following rights as a data subject with respect to the processing of your personal data by the controller. The conditions for exercising these rights are based on the legal grounds referenced below:

Right of access pursuant to Article 15 of the GDPR;
Right to rectification pursuant to Article 16 of the GDPR;
Right to erasure (“right to be forgotten”) pursuant to Article 17 of the GDPR;
Right to restriction of processing pursuant to Article 18 of the GDPR;
Right to notification pursuant to Article 19 of the GDPR;
Right to data portability pursuant to Article 20 of the GDPR;
Right to withdraw consent pursuant to Article 7(3) of the GDPR;
Right to lodge a complaint pursuant to Article 77 of the GDPR.

12.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING MAY BE PERMITTED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

13) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—where applicable—by the relevant statutory retention periods (e.g., commercial and tax law retention periods).

When processing personal data based on explicit consent pursuant to Article 6(1)(a) GDPR, the data in question will be stored until you revoke your consent.

If statutory retention periods apply to data processed in the context of contractual or quasi-contractual obligations pursuant to Article 6(1)(b) GDPR, such data will be routinely deleted after the retention periods have expired, provided it is no longer required for fulfilling or initiating a contract and/or there is no legitimate interest on our part in continuing to store it.

When processing personal data based on Article 6(1)(f) GDPR, such data will be stored until you exercise your right to object under Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves the assertion, exercise, or defense of legal claims.

When processing personal data for direct marketing purposes based on Article 6(1)(f) GDPR, such data will be stored until you exercise your right to object under Article 21(2) GDPR.

Unless otherwise stated in the specific processing situations described in this declaration, stored personal data will generally be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.